The audience
Travellers drawn to private boat days, sea views and time together on the coast.
Destination campaign
Amalfi, at your own pace.
A relaxed coastal story, carried from the first social post through to a considered enquiry page.
01 / The idea
A direction that carries through.
Sea blue, warm neutrals and generous space give the campaign a calm, personal feel.
The creative idea
Lead with the feeling of a slower escape, then make the experiences and next step easy to explore.
The design task
Keep the story recognisable from discovery through to enquiry, with a format for each planned touchpoint.
Explore the original hero treatment
Select any image to open the complete design at full size in a new tab.
02 / Social creative
Tell the story, one moment at a time.
Feed posts introduce the idea. A six-slide carousel develops it. Stories make the campaign work in a vertical format.
A six-slide story
Swipe or scroll to explore all six slides.
Stories in sequence
Three vertical campaign moments.
03 / Ads & offer
From interest to a clear invitation.
Awareness and enquiry creative share the same direction, with a separate offer graphic to bring the message together.
04 / Campaign banners
Keep the campaign recognisable.
A website banner, email header and social link preview connect the campaign across different points of contact.
05 / Landing page direction
Give the story somewhere to lead.
Desktop and mobile layouts extend the campaign into a focused page that introduces the experience and guides the next step.
These landing pages are design concepts. The forms and travel calls to action shown inside the images are examples, not live booking tools. Page development and form setup would be a separate agreed scope.
View the full desktop and mobile layouts
06 / Visual sources
The imagery behind the direction.
A closer look at the imagery used to build the campaign. All travel imagery in this project is AI-created and illustrative, with no named hotel or supplier represented.
Explore the source imagery
Concept work by Travel Creative. Travel availability, prices and campaign performance are not represented by this project. “Italy, Personally” is the concept microsite title used within the artwork.
Your next campaign
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